Brand Toolkit
The focus of the brand campaign is on the love people have for Middlesbrough, the warmth of the people and things that attract people to the town.
Downloads
Brand guidelines - click here ». Please reference these guidelines for the multi-coloured logo with pantone colours and placement information.
Love Middlesbrough Mugs are for sale
If you have recently enjoyed a hot drink at Cafe Prego at mima you have possibly seen these fantastic new Love Middlesbrough mugs. They have the lovemiddlesbrough logo on one side and visitmiddesbrough.com on the other.
They are perfect stocking-stuffer gift for your business or for your favourite ex-pat to remind them of home.
They are on sale at our Tourist Information Centre and at Cafe Prego for £3.50.
The Brand In Action
Campaign branding has already been used for a variety of promotional campaigns, from advertising and brochures through to flags and merchandise. The images below show the brand in action.
Love middlesbrough editorial feature
The branding is used to present the article - the emphasis placed on the heart icon.
Love Middlesbrough Lamppost Banners
You may see these around town when you are out and about enjoying Middlesbrough Town Centre.
Love Middlesbrough advert
The branding is used here to advertise Middlesbrough's key strengths and assets.
Love Middlesbrough in the Retail Sector
Captain Cook Square has opted to use the Love Middlesbrough Brand to make their closed shutters quite attractive.
Love Middlesbrough logo on Corporate Stationery
Teesside Hospice has incorporated the Love Middlesbrough logo on the bottom left corner of their corporate stationery.
You will notice it is incorporated in the colour of the rest of the stationery while maintaining the font and feel of the campaign.
You can see a detailed view below.
Love Middlesbrough for Freshers
Middlesbrough's Culture and Tourism department used the brand on an offers leaflet for freshers. For more information see http://visitmiddlesbrough.com/freshers
Love Middlesbrough t-shirts
The branding has been used for all kinds of merchandise including t-shirts and bags. Here Middlesbrough Tees Pride 10K race director Jimmy Wattis and friends from James Cook Hospital prepare to run in their lovemiddlesbrough t-shirts.
Love Middlesbrough goodies!
Spreading the word is important so we encourage use of the branding wherever possible. Here the branding was used on some christmas give-aways!
