Middlesbrough shines on TV

6th August 2009

Type: News

Categories: Love Middlesbrough News

Watch the new Middlesbrough television ad here.

A Colourful high-profile marketing campaign has been launched to showcase the great shopping, leisure and entertainment on offer in Middlesbrough.

The campaign – under the banner of the highly successful lovemiddlesbrough initiative – involves both television advertising and eye-catching images on buses travelling in and around the town centre.

The bus campaign was launched this month and features images of the diverse array of shopping, dining and culture available across the town.

The striking graphics show images of the town’s world-renowned modern art gallery mima, Capaldi’s restaurant and the Psyche designer fashion store.

The images complement the recently launched TV advertising campaign which follows a similar theme with high quality filming focusing on what Middlesbrough town centre has to offer.

The marketing campaign also includes radio ads featuring the loveshopping, lovemiddlesbrough theme alongside the Captain Cook Square advertising campaign promoting Summer Fun in the Square.

An initiative to change the existing lamp column banners along Newport Road and Corporation Road and Linthorpe Road Central is currently being developed. The lamp column banners along Albert Road will also be changed to promote mima and the high profile Gerhard Richter exhibition which opens at the gallery at the end of this month.

The campaign is planned to run until the end of the year with the TV commercial changing in November to the town centre at Christmas.

Town Centre Manager Alan Weston said: “Most people know that Middlesbrough is a great shopping destination but there’s so much more to the town centre.

“We now have a world class art gallery right in the heart of the town centre, along with some of the best entertainment and leisure facilities anywhere in the region.

“Middlesbrough is a town’s that’s going places and is fast becoming a destination of choice for people from far and wide.”

Middlesbrough Deputy Mayor Councillor Dave Budd said: “The town centre is brimming with great shops and restaurants, and some of the best free entertainment anywhere in the country.

“The town centre is rapidly becoming a regional focal point and this campaign is a great way to reinforce that message.”

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